New Distillery and Brewery to Open in Myrtle Beach

News Summary

Ole Smoky Distillery and Yee-Haw Brewing Co. are teaming up to open a new distillery and brewery in Myrtle Beach, South Carolina, scheduled to launch in spring 2026. Located in Broadway at the Beach, this venue will offer a full-service distillery, beer garden, tasting rooms, and spaces for events. With the aim to replicate the Nashville experience, both brands are excited to bring their unique offerings to the coastal city.

Exciting New Distillery and Brewery Coming to Myrtle Beach!

Big news is brewing over in Myrtle Beach, South Carolina! The beloved Ole Smoky Distillery and Yee-Haw Brewing Co., both hailing from the beautiful state of Tennessee, have joined forces to open a brand-new distillery and brewery right within the heart of the city. Set to roll out the barrels in spring 2026, this remarkable facility marks the first time either brand has ventured beyond their Tennessee roots!

A New Addition to Broadway

So, where can you expect to find this amazing new venue? Located inside the vibrant Broadway at the Beach, a shopping, dining, and entertainment hotspot, it’s sure to become a fantastic locational attraction. The new establishment is designed to replicate the 6th & Peabody experience found in Nashville, promising to bring that same unique flavor to the scenic shores of Myrtle Beach.

What Can You Expect?

This venture has some pretty exciting features lined up! The architecture of the facility will be managed by LSP3, while Monteith Construction will oversee the building work – ensuring that everything meets the high standards that Ole Smoky and Yee-Haw are known for.

When it comes to what’s inside, get ready for a feast for the senses! Visitors can look forward to:

• A charming beer garden to kick back and enjoy the sunshine with a cold one.
• A full-service distillery where the magic happens, complete with the ability to distill and bottle on-site.
• Tasting rooms for sampling a variety of crafted beverages.
• Versatile spaces for hosting tours, concerts, festivals, and private events.
• A delightful assortment of food and beverage offerings to satisfy your cravings.

Aiming for the Stars

The brainchild behind this exciting new destination is Joe Baker, the founder of both brands, who sees a tremendous opportunity to deliver great beverages, engaging entertainment, and a memorable experience to both locals and visitors alike. With the booming popularity of Ole Smoky, the expectations are high!

Established and Ready to Roll

For those not in the know, Ole Smoky Distillery has been making waves in Tennessee since 2010, right after Prohibition laws were overturned. Today, its award-winning products are crafted at four distilleries across Tennessee, including The Holler, The Barrelhouse, The Barn, and the iconic 6th & Peabody. Recently, the brand’s peanut butter-flavored whiskey bagged a Master medal at The Spirits Business’s American Whiskey Masters 2023, proving that they know their way around a good sip!

On the other hand, Yee-Haw Brewing also creates beers at the 6th & Peabody facility, known for embodying the spirit of Tennessee and all its flavors. Together, these two legends are sure to make Myrtle Beach a new favorite destination for anyone looking for quality spirits and great company.

Making Waves in the Entertainment Scene

In 2021, Ole Smoky distilleries attracted over 5.7 million visitors, making it one of the most visited alcohol attractions in the United States. With the addition of the Myrtle Beach facility, the excitement is sure to amplify! Having sold a majority share to the private equity firm Apax Partners in 2022, Ole Smoky is expanding its horizons and is fully committed to enhancing the area’s entertainment landscape.

As the Myrtle Beach community prepares for this exciting new venture, residents and tourists alike are buzzing with anticipation about what this joint distillery and brewery will bring. Get ready to sip, savor, and celebrate the fantastic offerings from Ole Smoky and Yee-Haw – the countdown to spring 2026 is officially on!

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