News Summary
Texas A&M International University (TAMIU) celebrated a remarkable achievement, winning seven national awards at the 12th Annual Education Digital Marketing Awards. These awards recognize excellence in digital marketing within education, spotlighting TAMIU’s innovative efforts in engaging content and creative campaigns. Under the direction of Steve Harmon, the university’s Public Relations, Marketing, and Information Services (PRMIS) team showcased their dedication and creativity through impactful campaigns that significantly boosted school spirit and community engagement.
Texas A&M International University Shines Bright with Seven National Awards
In a season filled with celebrations, Texas A&M International University (TAMIU) has reason to rejoice even more after its Office of Public Relations, Marketing, and Information Services (PRMIS) bagged a whopping seven national awards at the 12th Annual Education Digital Marketing Awards, held on July 31, 2023. Talk about a fantastic achievement!
A National Spotlight on Educational Innovators
The Education Digital Marketing Awards is quite the prestigious event, recognizing excellence in areas like educational websites, digital content, electronic communications, mobile media, and, of course, social media. It’s a big deal, attracting over 1,000 entries from colleges, universities, and even secondary schools from all corners of the nation. A panel of experts, including education marketers and advertising professionals, took the time to evaluate these entries, ensuring that only the best of the best received accolades.
And guess what? TAMIU stood out brightly among all these competitors! Their PRMIS team took home a total of seven awards, a feat that not only highlights their skills but also their dedication and hard work.
A Word from the Director
Steve Harmon, the Director of PRMIS, didn’t hold back in expressing his joy and pride in the team’s accomplishments. He stated that these awards serve as a testament to the team’s creativity, innovation, drive, teamwork, and passion. “It’s our way of finding new and engaging ways to share the university’s story and mission,” Harmon noted, emphasizing their energetic and collaborative spirit.
Creative Campaigns that Captured Attention
TAMIU’s winning campaigns are nothing short of impressive. One standout was the “Release the Quacken” initiative, which created a buzz as a playful way to celebrate enrollment growth. Can you picture it? The campus was filled to the brim with adorable rubber ducks, delighting students, staff, and even visitors!
Another notable campaign that got folks talking was “Dusty’s Glow-Up,” which introduced the university’s brand new mascot. This campaign was more than just a reveal—it was a way to boost school spirit and make everyone feel connected to TAMIU’s vibrant community.
Pride in Positive Engagement
Harmon took a moment to reflect on the impact of these creative endeavors, beaming with pride as he noted how these strategies contributed to positive engagement within the university and its community. They not only aided in recruitment and retention but also enhanced the overall perception of TAMIU in the eyes of the public.
Innovation is Key
When asked about what drives their successes, Harmon was quick to point out the importance of innovation. He stressed the necessity for the team to continuously raise the creative bar in their marketing efforts. With past awards from various levels—from regional to international competitions—TAMIU’s PRMIS team is motivated to keep striving for greatness.
Each accolade is a reminder of their ability to think outside the box and create memorable experiences that resonate with current and prospective students alike.
A Talented Team Behind the Success
While Steve Harmon takes the lead, he is supported by a bright and talented team, though their exact identities weren’t disclosed in the information shared. This talented group collaborates to dream up forward-thinking campaigns that truly encapsulate the spirit of TAMIU.
With each campaign, the PRMIS team at TAMIU is setting the stage for a bright future, continually bolstered by their hard-earned achievements. The university community and beyond have every reason to celebrate these remarkable wins!
Looking Forward
As TAMIU continues to innovate and engage, one thing is certain: their story is just getting started. With such a commitment to excellence and creativity, the future looks incredibly promising for Texas A&M International University. With awards in hand and smart strategies in play, the sky’s the limit!
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- Texas A&M International University
- Education Digital Marketing Awards
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