VCI Global Limited announces the acquisition of Roots Digital Pte. Ltd., enhancing their digital marketing strategies.
VCI Global Limited, based in Kuala Lumpur, is set to acquire Singapore’s Roots Digital Pte. Ltd. for approximately $2.2 million. This strategic move aims to enhance their digital marketing capabilities, tapping into Roots Digital’s successful performance marketing and client base, which includes major organizations. With income and profit growth showcased, this acquisition reflects VCI’s commitment to major regional expansion and innovation in digital marketing.
Hey there, digital enthusiasts! We’ve got some buzzworthy news coming straight out of Southeast Asia, where VCI Global Limited is making waves with a major acquisition. Based in Kuala Lumpur, this innovative company is in the process of acquiring Roots Digital Pte. Ltd., a dynamic digital marketing firm based in Singapore. The acquisition is valued at an impressive US$2.2 million, which translates to about SG$3 million.
Now, let’s break down the figures a bit, shall we? This deal reflects a price-to-earnings (P/E) ratio of nearly 3.5. For context, Roots Digital has shown remarkable performance, reporting over US$3 million in revenue and nearly US$0.9 million in profit for the year 2024. That’s not all. They boast a stunning year-on-year revenue growth of 84% over the last three years!
So, what makes Roots Digital such a catch? For starters, they specialize in performance marketing across various digital channels. This expertise allows them to effectively reduce customer churn, boasting an average customer retention rate of 24 months. It’s clear customers like what they’ve got!
Roots Digital isn’t just playing in small circles; they’re working with some heavy hitters in the industry. Their client list includes esteemed organizations like the National University Cancer Institute in Singapore, Microsoft Corporation, Parkway College of Nursing and Allied Health, and Orita Sinclair School of Design & Music. That’s quite the portfolio!
But wait, there’s more! Roots Digital is a pre-approved vendor under the Infocomm Media Development Authority’s (IMDA) Productivity Solutions Grant (PSG). This nifty provision allows eligible local SMEs to access up to 50% funding for digital marketing services, making their offerings even more attractive to potential clients.
So, what does this mean for VCI Global? This acquisition is all about synergies – think of it as enhancing their existing market presence and capabilities within Singapore. With their sights set on improving areas like SEO, paid media, and social media advertising, VCI aims to merge its expertise with Roots Digital’s regional insights. Ultimately, this collaboration intends to deliver significant returns on investment for clients spanning key industries.
Let’s zoom out a little. The global digital marketing market is projected to balloon to approximately US$1.2 trillion by 2033, enjoying a compound annual growth rate (CAGR) of 11.22% from 2025 to 2033. This growth will be mainly driven by increased internet penetration, presenting exciting opportunities for companies like VCI Global and Roots Digital.
To put this acquisition in context, it’s part of a broader growth strategy by VCI Global which, besides digital marketing, operates in sectors such as Capital Market Consultancy, Fintech, Real Estate, AI & Robotics, and Cybersecurity. With a strong footprint across the Asia-Pacific region, the U.S., Europe, and the Middle East, VCI Global seems poised for future expansions that enhance their service offerings and add more value for clients.
Responsible for steering this ambitious ship is Dato’ Victor Hoo, VCI Global’s Group Executive Chairman and CEO. He expressed excitement about venturing into Singapore and hinted at the potential for even more acquisitions in the future. Sounds like they have their eyes on a bigger prize!
In a world where digital marketing continues to evolve, it’s heartening to see companies like VCI Global and Roots Digital investing in growth and innovation. This acquisition could pave the way for new opportunities and success stories, benefitting clients and businesses alike. Stay tuned, folks, because the digital marketing landscape is about to get even more interesting!
Target’s Exciting Revamp: A Fresh Marketing Strategy for 2025
Publicis Media Expands Horizons with Dysrupt Acquisition
Ad Spending on the Rise for 2025, Says Latest IAB Study
Latest Digital Marketing Job Openings Highlight Remote Work Trends
Gila County Businesses Embrace Digital Marketing Innovations in 2025
Collision Repair Industry Leaders Share Insights on Technology’s Role in Sales Growth
Customer Experience: The Heart of Marketing Transformation in 2025
FMG Teams Up with Intiaro for New 3D Visualization Solutions
How Can You Use Behavioral Targeting to Create More Relevant Digital Marketing Messages?
How Can You Use Sustainability as a Unique Selling Point in Your Digital Marketing Strategy?
News Summary On his first day in office, President Trump issued clemency to nearly 1,600…
News Summary The U.S. Air Force has decided to stop incorporating lessons about the Tuskegee…
News Summary Goma, a city in eastern Congo, is facing increasing turmoil as M23 rebels…
News Summary Florence County, S.C. is grappling with a series of devastating house fires caused…
News Summary A tragic accident in Johnsonville, Florence County, South Carolina, claimed the life of…
News Summary The 2025 NADA Show showcased how digital marketing tools are revolutionizing the automotive…